The Waltz Brand is designed with much deliberation, consideration and care. It is not just a logo, a name or a color palette. It is more like a symphony or song orchestrated through words, graphics, typography and color to evoke an emotion that resonates with our stakeholders.
So we are all in-step, it is important to understand the Waltz Brand, the identity system and follow best practices and guidelines to ensure our marketing materials always resonate.
Our logo is the most critical and recognizable element of our brand. Its consistent and thoughtful application is the cornerstone of a strong visual identity. Please use it with care.
This version of the logo is to be used on all corporate materials, including stationery, templates, website and signage.
The abbreviated secondary logo is appropriate in less formal instances, such as internal documents, eblasts and swag. The primary color is black, but it may be used in any of the color combinations indicated in the palette.
For use until 2022 as a graphic reminder of the rebrand. It should always be used in proximity to one of the primary logos.
This version may be used when the Formerly SD mark is not appropriate. Allowable in any of the Waltz colors, but should always appear secondary to the primary logo.
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
RGB: 234, 255, 0
PMS 923 (neon)
RGB: 71, 215, 172
Rich Black: When possible, the Waltz logo should print in rich black. Exceptions are cases where a stroke is below 1pt or type is smaller than 10pt. When printing professionally, check with the printer for their recommended breakdown.
Yellow should always be printed in Pantone neon when possible. When it’s not visually favorable to use an alternate color from the Waltz palette, the noted non-neon solid or bridge Pantones may be used.
RGB: 181, 227, 216
RGB: 0, 178, 169
RGB: 129, 148, 221
RGB: 229, 155, 220
RGB: 81, 65, 99
The following are acceptable combinations using the Waltz color palette. Contrast should always be taken into account during color selection for legibility and accessibility.
GT Flexa is the Waltz company typeface.
GT Flexa is a key element in the Waltz brand. It is a variable typeface that embraces the idea of a fluid design space. As a dynamic tool, it allows for fully responsive designs and movement. The broad range of possibilities results in an extensive typographic system with a distinctive personality.
Revive jumper cables
Brand Identity & Strategy
Websites & Interactive
Advertising & Campaigns
Graphic Design & Marketing
Multimedia & Video
Content & Storytelling
The stripes provide visual movement that loosely relate to “the dance.” They are not limited to the versions shown here, but should always have a similar visual weight and should be bold and dynamic, tying the brand together.
The brand calls for thoughtful use of photography with an emphasis on process and collaboration. Texture and color are modified to create a consistent look across the brand. However, portfolio images should remain unstylized in order avoid distracting from the work.