Step-by-Step

The Waltz Brand is designed with much deliberation, consideration and care. It is not just a logo, a name or a color palette. It is more like a symphony or song orchestrated through words, graphics, typography and color to evoke an emotion that resonates with our stakeholders.
So we are all in-step, it is important to understand the Waltz Brand, the identity system and follow best practices and guidelines to ensure our marketing materials always resonate.

Color Palette

PRIMARY

Creative Cloud Library

Black
#000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100

White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Neon Yellow
#EAFF00
RGB: 234, 255, 0
PMS 923 (neon)
PMS 379CP/387UP

Aquamarine
#47D7AC
RGB: 71, 215, 172
PMS 3385C/332U

Rich Black: When possible, the Waltz logo should print in rich black. Exceptions are cases where a stroke is below 1pt or type is smaller than 10pt. When printing professionally, check with the printer for their recommended breakdown.

Yellow should always be printed in Pantone neon when possible. When it’s not visually favorable to use an alternate color from the Waltz palette, the noted non-neon solid or bridge Pantones may be used.

SECONDARY

Mint
#B5E3D8
RGB: 181, 227, 216
PMS 573

Teal
#00B2A9
RGB: 0, 178, 169
PMS 326

Periwinkle
#8194DD
RGB: 129, 148, 221
PMS 7452

Pink
#E59BDC
RGB: 229, 155, 220
PMS 244

Plum
#514163
RGB: 81, 65, 99
PMS 4126C/3555U

COLOR COMBINATIONS

The following are acceptable combinations using the Waltz color palette. Contrast should always be taken into account during color selection for legibility and accessibility.

Typography

STANDARD

GT Flexa is the Waltz company typeface.

GT Flexa is a key element in the Waltz brand. It is a variable typeface that embraces the idea of a fluid design space. As a dynamic tool, it allows for fully responsive designs and movement. The broad range of possibilities results in an extensive typographic system with a distinctive personality.

Type Specimen

GOOGLE

Poppins
Chivo

Graphic Elements

Graphic Elements on Google Drive

RRR ICONS

Rally Revive Resonate type

Rally flag

Revive jumper cables

Resonate heart

RRR type

MANTRA ICONS

Driven To Delight
Every Decision Matters
Never Stop improving
Plus Ultra

SERVICE ILLUSTRATIONS

Branding Illustration
Web Service Illustration
Advertising Illustration

Brand Identity & Strategy

Websites & Interactive

Advertising & Campaigns

Graphic Design Service Illustration
Multimedia and Video Service Illustration
Contant nd Storytelling Service Illustration

Graphic Design & Marketing

Multimedia & Video

Content & Storytelling

SPOTLIGHTS

STRIPES

Resource Images on Google Drive

The stripes provide visual movement that loosely relate to “the dance.” They are not limited to the versions shown here, but should always have a similar visual weight and should be bold and dynamic, tying the brand together.

Photography

Photos on Google Drive

The brand calls for thoughtful use of photography with an emphasis on process and collaboration. Texture and color are modified to create a consistent look across the brand. However, portfolio images should remain unstylized in order avoid distracting from the work.

Writing sticky notes at whiteboard
Meeting at the conference table
Notebooks and discussion at desk

Templates

The following templates are available for staff to use for internal and external communication. 

Access them via our Google Shared Drive:

  • Navigate in browser to where you want to save the new Doc/Sheet/Slide
  • Select New > Type of Document > From a Template
Waltz Digital Letterhead

Letterhead

Waltz Meeting Agenda

Meeting Agenda

Waltz Estimate

Estimate